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The one sure path into the world runs along the printed page.
 
Virtue Perfume
 http://www.virtueperfume.com/vstory.htm

Virtue Perfume - it will bring you closer to God... mmhmmm maybe if you get lucky while wearing it.

When we started Virtue® there was no IBI. We were just two individuals, who had a dream to make a difference in the world we served. How could we make a dream a reality and have it be truly Inspired? Truly in service to our intent to create a fragrance that would serve a Spiritual purpose. To truly serve the Spiritual side of humanity. The key... was the fragrance. And the key to the proper fragrance was Spirit, Itself.

To help with the focus, we drew on the Spiritual roots that we had grown-up with. We turned to the Bible and let Spirit guide us through the process of picking and choosing the right elements to include in the fragrance. This included allowing apparent set backs to be a source of guidance and inspiration.

Virtue® wasn't even our first choice as a name. We learned our initial preference was taken by a major corporation. Although it looked like it might be coming available in less than a year, we had to decide if we would wait and see. We made a list of names and prayed for guidance. Virtue kept standing out. So, on Virtue we settled. We had no idea what we had chosen.

A year later, while doing some research on the name, we became aware that Virtue was actually associate with fragrance the world over. In practically all religions and Spiritual practices, persons of high Spiritual attainment are known to give off a fragrance, attributed to their Virtue. Christ, many of the Saints, and numerous others with highly developed spirituality, are, historically, known to have given off such a fragrance.

We truly felt guided. That Spirit, through our Intent & Faith, had led us to the very name that embodied our intent. We were creating a fragrance to remind one of God and their Spiritual Self, when highly Spiritualized individuals are known to give off a fragrance. In other words, we were creating a fragrance to lead people to their own Virtue, the Heart of Hearts, in us all. That formless part of ourselves, our Spirit. The very thing that links us all . . .
 
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